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Nostalgia

Recently I've found myself falling for the feeling of nostalgia. The latest example being the LEGO/Back to the Future case. I'm finally coming to an age that those childhood memories are distant enough to feel the yearning back to those days.

It's interesting that while we were thinking about our company's future vision and looking at current and emerging global mega trends nostalgia was among the most prominent ones. Of course the nostalgia has always been there, coming along the generations and everybody feels it at their own pace. But I found having this emerging mega trend match my own "personal mega trend" interesting.

Maybe there is something special on those late 20th century decades that made them special. I might be privileged having lived through those times at my prime ages of forming such nostalgia inducing memories.

Those were the first decades of the emerging globalism and consumer focused capitalism. But unlike today's boring "play it safe" strategies that doesn't really produce that much novel trends back then everything felt really different.

They were also the last decades before the Internet revolution. Sure the Internet brought it's own cultural impact and changed everything, but while that culture might have been quite colourful on it's own it's pretty much the one thing.

Or maybe I just need to wait for another twenty years to have enough time between the memories for them to enter the nostalgic period.