Let's stay a bit longer at the topic of privacy. I only had room to touch about the collection of data in my previous yodel. But more important topic is how that data is being used.
There is the ”good” side where it's only used for offering you more fitting advertisement or content you are more likely to consume. They merely make you into a product, the dara profiles of users can be sold to such advertisers or content producers so that they know better what and how to sell to you.
But then there is the other side. The side that makes you into a suspect. Psychological profiling can give highly accurate models of people just by knowing few facts about the person. Now those profiles might be just generalization. We are all unique, or at least we like to think so. But that doesn't prevent you from ending up on the suspects list whenever you fit the profile.
It would be easy to show that anyone of us could be a criminal. Just picking up the fitting traits and showing that some type of criminals share these traits.
Those profiles are being used, there is no doubt of that. We all have one, it doesn't take much to form one. And if there is nothing, there is profile for that. There is always enough data, there is no escape.
Let's just hope the profiles are used as a whole, not just fit somebody into the case.