I'm not the type of person who always picks the same brand just because it's the same brand. I know some people do, sometimes even to the point that they are making actual bad choices just because they pick their favourite brand even if there would be better choices available.
Many brands do earn their fans. They put a lot of effort to not let their hardcore fans down. And it does make things easier, no need to compare dozens of options when your favourite brand has only a few, or even one available.
Despite saying I'm not (too) loyal to any brand I'm most probably going to buy my fourth Hyundai in a row! And before that we had a Kia which is from the same conglomerate anyway. Currently I think Toyota is tied as my most popular car brand with owning three of those in the past. But I have also owned several other brands as well over the years.
I didn't choose the upcoming one based on what logo it has on the hood either. I did look into other options. Most probably all the similar sized electric vehicles. After extensive study it just ended up being the best choice.