green tech thinking

I'm an avid advocate of green tech thinking. So obviously I want whatever I code to be as efficient as possible regarding resource usage. My current website and writing platform produces only 0,08g of CO2 on page load. According to wesitecarbon.com that is less than the emissions of 93% of the sites tested. I definitely wish to keep my new platforms emissions at the same level. Going any lower starts to be quite challenging. 

Internet is not green. Yes it is more environmentally friendly than some alternatives and digitalization of services does save the environment. But at the same time we consume more and more entertainment that consumes bandwidth, server resources and CPU cycles.

And we havent even reached the full global adoption of the internet. There are billions of people who are not here yet. And of those who are,  only a small fraction out of them that consume the most.